Mar, Mass., Apr 22, 2026 (CNW Group via COMTEX) --
DALBAR and Competitor IQ survey of 500 North American shoppers uncovers a costly tension between loss prevention and the customer experience
DALBAR, Inc. and its division Competitor IQ today released the 2026 Retail Security and Loss Prevention Study, a survey of 500 U.S. and Canadian consumers on how loss prevention strategies affect the retail shopping experience. The findings reveal a significant tension between security and convenience -- one that is already costing retailers sales.
Key Findings
"Retailers are caught in a difficult position: theft is rising, but the measures used to combat it are alienating the honest shoppers they need to retain. The path forward lies in smarter, less intrusive security -- and the data shows exactly what that looks like."-- DALBAR / Competitor IQ Research Team
When Customers See Theft Happen In-Store...Most say they would shop there less often or stop visiting entirely.Only a small share reports no change in behavior. The reputational cost of visible theft is significant -- and quantified in the full report.
About the StudyThe 2026 Retail Security and Loss Prevention Study was conducted by DALBAR, Inc. and Competitor IQ in April 2026, surveying 500 consumers across the United States and Canada. The full report includes detailed findings by demographic, retail category, and security measure type -- with actionable recommendations for loss prevention teams.
MEDIA CONTACT:Steve Worthycompete@ciqdata.comwww.ciqdata.com
SOURCE DALBAR, Inc.
SOURCE: DALBAR, Inc.
COMTEX_477752047/2197/2026-04-22T13:53:00
Copyright (C) 2026 CNW Group. All rights reserved.
